Daily News: YP Integrates BBB Data, SMBs Without Mobile Sites, Search Budgets Decline in Q1

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. YP Integrates BBB Data from 1.3M Local Businesses (April 13, 2016) LSA Insider: “Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App.” […]

Let’s Chat about SMBs and ‘Conversational Commerce’

Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s recent bot store announcement; and at this week’s F8 developer conference Facebook launched its bot platform for Messenger. If you have no idea what I’m talking about, you soon will. Messaging apps are exploding in popularity among increasingly buying-empowered […]

YP Integrates BBB Data from 1.3M Local Businesses

Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App. The ratings will only be shown for businesses rated “A” or “A+” by the BBB, and users can narrow searches by these top-rated businesses. The move helps differentiate YP’s listings, bringing unique rating data to […]