Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Top 10 Articles on LSA Insider from Q1 2016 (April 8, 2016)
LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts on LSA Insider from Q1 2016.”
Consumers saying no to online advertising (April 8, 2016)
ClickZ: “Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defense against online advertising.”
The Right Questions to Ask About Location Data Accuracy (April 8, 2016)
eMarketer: “Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts.”
Facebook pushes businesses to Messenger with new tools for Pages, including Snapchat-like scannable codes (April 7, 2016)
TechCrunch: “Facebook officially announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform.”
Why the Wall Is Crumbling Between Sales, Marketing (April 7, 2016)
AdAge: “The rise of e-commerce and retailers morphing into media players is spurring changes in sales and marketing.”
Facebook Expands Its Location Data Deal With Factual Globally (April 7, 2016)
GeoMarketing: “As Facebook looks to bulk up its services to business location pages, having greater control over that geo-data is essential.”
Verizon to Proceed With Yahoo Bid, Google Weighs Offer (April 7, 2016)
Bloomberg: “Verizon Communications Inc. plans to make a first-round bid for Yahoo Inc.’s Web business next week according to people familiar with the matter.”
