Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
SMBs Will Spend $83 Billion on “Digital Marketing Services” This Year (April 19, 2016)
LSA Insider: “According to a new report from Borrell Associates, US businesses will spend an estimated $613 billion this year on digital marketing.”
Report: YP One of the Potential Bidders for Yahoo (April 19, 2016)
LSA Insider: “One unexpected name that surfaced yesterday as a potential buyer of Yahoo was YP (YP Holdings LLC).”
A Word On Speech Tech and Local Search (April 19, 2016)
LSA Insider: “In 2015, 60% of people who use voice search apps like Siri started doing so within the last 12 months according to research by MindMeld.”
Chobani and Yahoo: Yes, Search Ads Really Can Lift Sales (April 18, 2016)
AdAge: “Test done with Nielsen Catalina Solutions showed strong correlation between on-screen ads and in-store buys.”
How Heineken Connects The Dots Between National And Local (April 18, 2016)
GeoMarketing: “It’s about taking an over-arching thematic and customizing messages for specific markets.”
Google Honing Local Home Services (April 18, 2016)
MediaPost: “Building out local advertising offerings, Google’s home service advertisements are now available to plumbers and electricians, such as heating, ventilating, and air conditioning service providers.”
ShopAdvisor Buys Retailigence to Marry Mobile With In-Store Shopping (April 18, 2016)
Xconomy: “ShopAdvisor has acquired Retailigence in a tie-up of two marketing technology startups that highlights a push by brands and retailers to get smartphone-wielding shoppers to make purchases in stores.”
