Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Report: search drives 10X more traffic to shopping sites than social media (April 1, 2016)
Search Engine Land: “SimilarWeb data argue that search remains the dominant source of traffic to both mobile and desktop sites.”
Executive Changes At xAd, Search Influence, Local Search Association and More (April 1, 2016)
Net News Check: “Kelly Benish tracks leadership moves at top media, marketing and tech companies in her biweekly survey.”
Gimbal CEO Says Getting Beacons Right Means Moving Beyond the Coupon (April 1, 2016)
Street Fight: “While beacon technology is still incredibly young, a certain formula is proving to be golden for a great beacon deployment.”
Google documents Google My Business local ranking factors (April 1, 2016)
Search Engine Land: “Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories.”
How ‘Location’ Is Changing The Way Media Buyers Are Targeting Mobile Shoppers (March 31, 2016)
GeoMarketing: “Demographics remain the backbone of ad targeting but the focus on ‘where’ and ‘what’ people do online are upending those legacy methods.”
Geo 101: What Is Geo-Targeting? (March 31, 2016)
GeoMarketing: “The more relevant an ad or offer is, the more likely it is to drive what marketers want: a sale.”
