Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Attribution Study Convinced National Brand to Boost SEM – Will it Persuade SMBs? (April 26, 2016)
LSA Insider: “A new Yahoo and Chobani study compared the impact on effectiveness of different keywords in SEO and SEM marketing strategies and the impact on sales and store visits.”
Amazon Prime Now Emerging As Existential Threat to Local Retail (April 26, 2016)
LSA Insider: “Amazon continues its march toward global shopping domination.”
Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest (April 26, 2016)
Marketing Charts: “Only 22% of consumers surveyed around the world say that brands and companies today are open and honest.”
The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (April 26, 2016)
AdAge: “The UPS Store is turning National Small Business Week (May 1-7) into Small Business Month, with a month long campaign called ‘Small Biz Salute’ that will kick off next Monday.”
Barneys New York’s Beacon Strategy: ‘Anything Is Possible In Our Store’ (April 25, 2016)
GeoMarketing: “The luxury retailer is focusing on personalized content to shape customers’ online-to-offline experience.”
Three Ways To Use Big Data To Enhance Customer Experience (April 25, 2016)
Forbes: “Relationship, responsiveness and readiness are the three ways to use technology, data and analytics to improve the customer experience.”
