Daily News: New SEM Attribution Study, Amazon Seeks Local Shopping Domination, Honesty of Brands
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Attribution Study Convinced National Brand to Boost SEM – Will it Persuade SMBs? (April 26, 2016) LSA Insider: “A new Yahoo and Chobani study compared the impact on effectiveness of different keywords in SEO […]
Attribution Study Convinced National Brand to Boost SEM – Will it Persuade SMBs?
We’ve reported before that SMBs express skepticism at whether digital advertising really works, but apparently it’s not just SMBs that need proof of ROI. Big brand Chobani (greek yogurt) questioned whether their search advertising efforts impacted in-store sales. They decided to definitively find out and partnered with Yahoo for help in tracking whether ad impressions […]