Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Local Listings, Local PPC & Local SEO Should Live Under One Roof (April 28, 2016)
LSA Insider: “Brands and marketers need to have a holistic local search strategy including listings, PPC and SEO.”

Alignable Index Shows Most and Least “Trusted” SMB Vendors (April 28, 2016)
LSA Insider: “New study singles out customer service as a major factor that impacts SMB trust.”

Monopolies, Like Google, Are Innovators, Which Is Good for Consumers (April 28, 2016)
New York Times: “The world’s Web users have preferred Google to other search engines since the early 2000s, and Android smartphones to all other phones since 2010.”

Can Facebook Messenger Become an Effective Local Marketing Platform? (April 28, 2016)
Street Fight: “A range of brands and enterprises has integrated with Messenger and are now using bots to communicate automatically with customers on Messenger.”

Musical chairs: where do beacons fit in the retail sensor landscape? (April 27, 2016)
Marketing Land: “Retailers hoping to get an edge with beacons need to understand that they don’t need to decide whether or not to use beacons.”