Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Executive Changes At YP, Tru Measure And Search (April 29, 2016)
Net News Check: “YP has promoted Mark Ugar to SVP, business development recognizing his successful contributions to the company.”

Pinterest rolls out its version of trending topics, called Featured Collections (April 28, 2016)
VentureBeat: “Pinterest has begun rolling out a way to highlight local and trending ideas from across its site.”

Google Image, Text Ads See More Click-Throughs, Higher Costs (April 28, 2016)
MediaPost: “The cost per click (CPC) for product listing ads (PLA) continues to rise as a result of Google eliminating paid-search text advertisements on the right side of the search engine results page, according to data released Thursday.”

OpenTable Targets Travelers And ‘Near Me Searchers’ With Latest App Redesign (April 28, 2016)
GeoMarketing: “All travel is local — and the Priceline-owned reservations platform recognizes that ‘discovery’ is the name of the game for food services.”

17 fascinating stats about beacons and location marketing (April 28, 2016)
ClickZ: “Many of the latest statistics and studies related to beacons should provide fuel for the conversation and maybe aid your own location marketing strategy.”

Is your brand prepared for voice search? 3 steps to get the conversation started (April 28, 2016)
Search Engine Land: “As voice search becomes more widely adopted, there are some things marketers should be doing to better prepare.”