Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

7 Marketing Tasks To Do Yourself And 7 To Outsource (April 25, 2016)
Search Engine Land: “Here are the marketing tasks which can be DIY and some which should be outsourced by local businesses.”

Signpost Launches First AI-Powered CRM for B2C Businesses (April 25, 2016)
LSA Insider: “Signpost doesn’t believe there’s anyone else doing what it’s now doing: artificial intelligence-powered, automated CRM.”

How Facebook Helps Small Businesses Stay Relevant on Mobile (April 25, 2016)
Street Fight: “There are three critical components of mobile for SMBs and local marketers to keep in mind are time, discovery, and path to purchase.”

Advice Local Builds Niche, Vertical Specific Listings Management Product (April 25, 2016)
LSA Insider: “Late last week Advice Local launched a new listing management product called Local Verticals.”

Shoppers browse and purchase from same device, increasingly a smartphone: report (April 22, 2016)
Mobile Commerce Daily: “Findings indicate U.S. consumers are willing to purchase from the devices they use to shop – and shopping has increased substantially across every device, including wearables.”

Why “near me” is critically important for multi-location businesses (April 22, 2016)
Search Engine Land: “As searchers become increasingly mobile, hyper-local searches are on the rise.”

Twitter integrates with Yelp for location tags in the UK and Japan, bypassing Foursquare (April 22, 2016)
TechCrunch: “Yelp announced a Twitter integration in the UK and Japan that will give Twitter users the option of selecting places provided by Yelp when they tag a location in their tweets.”