Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Brandify CEO Manish Patel Joins LSA Board of Directors (April 7, 2016)
LSA Insider: “We are very excited to have Manish join our board and look forward to working with him as we continue to evolve the Association.”
How Are Consumers Spending Their Time Online? (April 7, 2016)
Marketing Charts: “Social networking accounts for almost 1 in every 5 minutes spent online.”
A Quarter of Spain’s Web Users Now Block Ads (April 7, 2016)
eMarketer: “Most internet users see scores of digital ads every time they go online—and in Spain, as elsewhere, many now choose to block ads on web pages.”
How Chevrolet Uses Snapchat To Turn ‘Love At First Sight’ Into Dealership Visits (April 6, 2016)
GeoMarketing: “The goal of Chevy’s social media marketing is to get consumers prepped before they’re in a car-buying mindset.”
Native To Drive $53 Billion In Ad Spend, 62% Of All Mobile Display Advertising (April 6, 2016)
MediaPost: “More marketers have begun to tie native ads to search campaigns, attracted by the images and ability to buy the media through programmatic channels.”
Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself (April 4, 2016)
Harvard Business Review: “Marketers don’t fully understand the consumer psychology that makes these behaviorally targeted ads so effective.”
