Daily News: SMBs Make Up 14% of Digital Services Spend, Google Driving Paid Search, SEO-Related Spending
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: SMBs to Account for 14% of Digital Marketing Services Spend (April 20, 2016) LSA Insider: “When it comes to paying for digital marketing services, a new study finds that SMBs are drastically out-spent […]
Data: SMBs to Account for 14% of Digital Marketing Services Spend
Roughly nine of every 10 businesses in the U.S. is an SMB, and more than half of the U.S. employee base works for one. However, when it comes to paying for digital marketing services, a new study finds that these SMBs are drastically out-spent by larger businesses/enterprises. According to a new Borrell Associates study, SMBs […]