Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Yahoo wants bidders to submit offers to buy the company in the next 2 weeks (March 29, 2016)
Business Insider: “The deadline for anyone interested in making an offer to buy Yahoo’s core business is set on April 11.”
Augmenting the Local Shopping Reality (March 29, 2016)
Street Fight: “Many today are still struggling with the best use of virtual and augmented technology (AR/VR).”
3 practical local link building ideas that will cure your Penguinitis (March 28, 2016)
Marketing Land: “Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses.”
Google is completely redesigning AdWords: Offers first peek (March 28, 2016)
Search Engine Land: “The now-legacy platform is undergoing a redesign process to make it easier to navigate and use.”
Compete Sees An Increase In Desktop Searches Despite Rise In Mobile (March 28, 2016)
MediaPost: “Search engine traffic on desktops rose 12% since 2015, although numerous other reports suggest a movement to mobile.”
