Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Marketers Don’t Personalize Content (March 31, 2016)
eMarketer: “While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.”

Seven ways artificial intelligence can be used for marketing (March 31, 2016)
ClickZ: “This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.”

Market Authority Announces United States Local Search Ratings (March 30, 2016)
PR Web: “Market Authority, a consumer local media usage research and local search sales empowerment platform, today announced the introduction of a local search measurement tool, Local Search Ratings (LSR).”

Email Vastly Preferred by Consumers for Brand Communications (March 30, 2016)
MarketingCharts: “More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders.”

Verizon reportedly planning to share customer location data with AOL advertisers (March 30, 2016)
The Verge: “AOL CEO Tim Armstrong wants to forge a mobile marketing juggernaut to rival Facebook and Google.”

SMBs Turn To Email Marketing (March 30, 2016)
MediaPost: “A majority of small business owners who leverage email marketing say it is essential to growing their business.”