Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 75% of Brand Marketers Believe Location-Based Marketing is Important (March 16, 2016)
LSA Insider: “According to a new study of brand marketers, 75% believe location based marketing is an important business issue for 2016.”

Which Digital Marketing Tactics Are Perceived to be the Most Effective – and Difficult? (March 15, 2016)
Marketing Charts: “Professional marketers once again said that email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution.”

Agency Clients More Interested in Digital Advertising (March 15, 2016)
eMarketer: “US ad agency professionals say their clients are more interested in digital advertising than last year.”

Introducing the Google Analytics 360 Suite (March 15, 2016)
Google: “Google Analytics 360 Suite is a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.”

Marketing Providers Rediscovering Importance of Customer Service (March 14, 2016)
LSA Insider: “Based on conversations from LSA16 last week, local marketing providers, are rediscovering the importance of building trust and relationships via customer service.”

ARF: Brands Should Be Spending $31 Billion More This Year Than They Are (March 14, 2016)
Ad Age: “U.S. advertisers are leaving money on the table, underspending collectively by around 16% or $31 billion annually, because they fail to spread their budgets across enough media.”

Home Depot’s Everhart: Why Local Matters In Search More Than Ever (March 14, 2016)
GeoMarketing: “Major enterprises must ensure that their local locations are listed and mapped accurately — or lose out to smaller retailers in search results.”