LSA received 100 entries from 72 different companies across 10 categories for the 2016 Ad-to-Action Awards. The number and quality of entrants made judging this year’s field the most challenging since we introduced the awards three years ago in 2013.

Our 20 expert judges rated and reviewed entries on innovation, ability to facilitate consumer actions (calls, clicks, store visits, etc.), ROI potential, ease of implementation and more. Each of these areas of focus were scored on a 10-point scale, with innovation rated more heavily.

The Ad-to-Action Awards are intended to showcase and celebrate the most innovative companies, products, solutions and campaigns. Made up of technology providers, media companies and agencies, this year’s finalists were the most innovative and effective at driving consumers from ad to action.

We will be announcing the winners at the LSA16 event in San Francisco March 7-9, and you will not want to miss that. But without further ado, here are the finalists for each category:

Presence Management

• Milestone Internet Marketing is a full service digital marketing agency, offers services in SEO, social media and hotel website design that drive revenue and conversions.
• Mono Solutions offers a platform for providing turnkey online presence for SMBs at scale.

Verticals & Marketplaces

• Avvo is an online legal services marketplace that has ratings, reviews, and disciplinary records for lawyers in every state. Avvo helps consumers get free legal advice, find the right lawyer, and make informed legal decisions.
• FindLocalStorage.com by Go Local Interactive is a local search site designed to help consumers find and select a self-storage solution. Go Local Interactive is a full-service online marketing agency for SEO, PPC, Local Listings Management, Social Media, and Web Development.

Attribution & Analytics

• TapClicks is an adtech company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI.
• SweetIQ: SweetIQ is provider of local search marketing and offers a local marketing analytics and automation platform that delivers local execution for national brands and their marketing agencies.

Local Commerce Services

• Agendize offers customer relationship management (CRM) software to help small and large sized organizations generate bookings, calls and chats with visitors.
• Pingup is an online booking technology platform that consolidates “live” appointments inventory from top scheduling providers into a unified digital marketplace, helping consumers schedule service appointments with local businesses.

Sales & Marketing Automation

• Connectivity provides companies with customer intelligence solutions that facilitate the monitoring of reviews and management of local listings across 100s of sites.
• Qebot is a technology platform provider that helps business owners with a local market focus to access, measure, and manage all of their marketing campaigns in one place.

Mobile

• Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data.
• xAd’s location-based mobile advertising technology enables accurate, measurable, and scalable audience targeting based on the places they visit.

Social & Reputation Management

• Shout About Us is an online review management software provider that helps businesses better generate, listen to and respond to online reviews.
• Booker is a provider of management, booking, marketing and POS software for small, medium, and large size businesses.

Display & Video

• PaperG is a cross-platform display advertising technology provider that helps publishers and agencies scale display ad creation and distribution.
• Sightly is a local video advertising platform that helps businesses reach target audiences on multiple screens through YouTube and other networks.

Best Local Ad Campaign

• RevLocal provides local search marketing solutions for small businesses.
• PMG is a full-service digital agency for some of the world’s most progressive brands.

Best Ad Creative

• Dex Media is a provider of social, local and mobile marketing solutions for small businesses.
• RevLocal provides local search marketing solutions for small businesses.

Join us at LSA16 in San Francisco on March 7-9 to see who wins! Register here.