Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
SMB Advertiser Churn: New Data for an Old Industry Problem (Free Report) (February 15, 2016)
LSA Insider: “The report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta.”
Foursquare And Delivery.com Now Let You Order Food And Booze Via Foursquare Mobile App (February 13, 2016)
Tech Times: “Foursquare recently teamed up with delivery.com, a one-stop shop for local online ordering, and now offers a more convenient way for mobile users to get their deliveries.”
LSA16 Speakers Reflect Breadth and Depth of Local Today (February 12, 2016)
LSA Insider: “28 new speakers added the past few weeks come from a mix of tech, media publisher and agency backgrounds, bringing a diverse array of perspectives to LSA16.”
Mobile Ad Targeting: A Labor of Love (February 12, 2016)
Adweek: “A critical component to executing successful mobile ad campaigns begins with the accuracy and reliability of your ad platform partner’s data and ad-serving algorithms.”
Digital Place-Based Advertising Is Primed For Programmatic Growth (February 11, 2016)
AdExchanger: “Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015.”
Web.com to Acquire Yodle in Cash Deal Worth Roughly $340 Million (February 11, 2016)
LSA Insider: “Web.com has announced it was acquiring Yodle in an all cash deal worth roughly $340 million.”
