Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
LSA Bootcamp Continues in 2016: San Francisco, Denver, Detroit, Chicago (February 1, 2016)
LSA Insider: “After five successful digital marketing events for small businesses (LA, Charlotte, Atlanta, Portland and Austin), the LSA Bootcamp event will continue in 2016.”
Audience Measurement Consolidates As ComScore Closes $768M Rentrak Acquisition (February 1, 2016)
Tech Crunch: “Today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen.”
Placed’s Shim: Location-Based Optimization Is The ‘SEO of 2016’ (February 1, 2016)
GeoMarketing: “If there is a single focus this year, Shim said that it all falls under the idea of ‘location-based optimization.’ The term, Shim said, is meant to get advertisers and the platform companies that serve them to recognize the need to rank performance for how well marketing providers able to drive actual business to a specific place.”
Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment (January 29, 2016)
Marketing Land: “Publishers and marketers have taken users for granted when it comes to ads.”
6 Ways National Brands Fail At Local Marketing (January 29, 2016)
Forbes: “Here are the top 6 mistakes national brands make when marketing on a local level.”
MarketingZoom Launches Site For Buying And Selling Marketing (January 29, 2016)
Marketing Land: “The Portland, Oregon-based company wants the site to fill the need of companies looking to buy and sell local marketing opportunities.”
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop (January 29, 2016)
Search Engine Land: “Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.”
