Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Calls, Local SEO & Mobile Search: What You Need to Know in 2016 (WEBINAR) (January 5, 2016)
LSA Insider: “In this insightful webinar, Greg Sterling will lead a discussion with CallRail about best practices on how to successfully implement call tracking while avoiding any potential SEO problems.”
Acxiom Combines Allant Group Assets And Upgrades Addressable TV Platform (January 5, 2016)
AdExchanger: “Acxiom has released an addressable TV product, built from a segmentation platform it acquired in early December from the Allant Group.”
Top 10 mobile advertising campaigns of 2015 (January 5, 2016)
Mobile Marketer: “In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge campaigns that advanced how to connect with consumers and build brand awareness via smartphones.”
How Top Marketers Are Curating the In-Store Mobile Experience (January 5, 2016)
Street Fight: “An effective mobile in-store approach requires great data, finesse and experience, and starts well before the shopper gets to the store.”
Mini Law Lesson: The FTC’s New Native Ad Guidelines (January 4, 2016)
AdAge: “The Interactive Advertising Bureau has ‘reservations’ about the Federal Trade Commission’s new guidelines for native advertising.”
For Sensors Focused On Local Commerce And Loyalty, Privacy, Battery Life, And Location Accuracy Are The Top Concerns (January 4, 2016)
GeoMarketing: “Sense360 has sought to align data sources (GPS, wi-fi, cell phone towers, Bluetooth signals, ultrasound waves, et al.) along with context and place on behalf of app developers and local businesses.”
