Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
BuzzBoard Data: Frisco, TX Most ‘Mobile-Ready’ City in US, Paterson, New Jersey at the Bottom (January 19, 2016)
LSA Insider: “BuzzBoard has launched a ‘Mobile Readiness Index.’ Based on its data, the company is rating and ranking cities across the US in terms of the percentage of local businesses with mobile sites.”
How the Tech Emerging From CES Could Impact Local Advertisers (January 19, 2016)
Street Fight: “Most SMB advertisers won’t be immediately leveraging the technology unveiled recently at CES in Las Vegas, but that doesn’t mean they can’t tap into the excitement that the show generates with consumers and businesses alike.”
Report: Smaller More Targeted Email Blasts Perform Better … & Other Tips (January 19, 2016)
LSA Insider: “Email is dead. . . or perhaps it’s the most effective digital marketing tool available. Remarkably, both perspectives co-exist today.”
ReachLocal Updates Sales Approach, Seeing Positive Results (January 19, 2016)
LSA Insider: “ReachLocal’s new sales approach shifts from a hunter-farmer model, where sales and service were distinctly separate roles, to an account team approach that focuses on building a consultative relationship with the customer.”
Google Data Shows Customer Intent Beats Demographics for Modern Marketers (January 18, 2016)
Inc: “Google finds that what people do is a more important than their race, gender, ethnicity, etc.”
What Trends Will Drive Digital Marketing Success in 2016? (January 18, 2016)
Adweek (Social Times): “If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy.”
Rite Aid Preps One Of The Largest Beacon Activations Across All 4,600 Stores (January 17, 2016)
GeoMarketing: “As of last fall, Rite Aid had beacons installed at all its 4,600 U.S. stores.”
