Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
How Mobile Apps Stack Up Against Mobile Browsers (January 14, 2016)
eMarketer: “32.6% of US mobile device users prefer to use both a mobile app and a mobile browser at different times.”
How Can Local Merchants Ensure That Digital Searchers Know They’re Open? (January 13, 2016)
Street Fight: “If your business fails to be there during those near me moments of need, you might as well not exist.”
More than $60B to be Spent in Brand-to-Local Marketing in 2016 (January 13, 2016)
BIA/Kelsey: “BIA/Kelsey’s latest forecast projects total U.S. advertising targeting local audiences will exceed $146B. Over 40% of this total will be spent by national brands to localize their campaigns.”
Apple To Disband iAd Sales Team (January 13, 2016)
BuzzFeed: “While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending.”
Vistaprint Launches Local Listings, Providing a Broader Service for SMBs (January 13, 2016)
Street Fight: “Vistaprint, which provides print and digital marketing products for small business owners, announced today that it is launching a presence management tool which SMBs can use to update information about their business on over 100 local directories.”
It’s Time to Stop Calling It ‘Social’ Marketing (January 12, 2016)
Social Times: “’Social’ limits what marketers are able to get out of the channels because it limits what they’re capable of designing and planning. Rather than ‘social,’ it’s time to think in terms of ‘responsive’ advertising.”
5 Most Disruptive Trends at CES 2016 (January 12, 2016)
GeoMarketing: “Automotive is the new black…IoT is everywhere…And so is VR…HDR makes a difference…What’s with all the drones?”
The Web Giants Are Raising The Performance Bar On Everyone (January 12, 2016)
Readwrite: “Throughout 2015, tech-industry leaders have made a series of bold moves under the noble guise of preserving Web performance—the speed and reliability of Web pages—for end users.”
