Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
Call Tracking & Local SEO: Top 5 Tips to Maintain NAP Consistency (January 29, 2016)
LSA Insider: ““Here are the top five recommendations for using call tracking in local SEO while maintaining name, address and phone number (NAP) consistency.”
LSA16: Just Added Sales Executive Workshop, Offers 10 Fundamentals for Successful Sales Orgs (January 29, 2016)
LSA Insider: “Accelerated Performance will be leading a special 2.5-hour intensive workshop for sales executives on Monday, March 7 at the LSA 16 event in San Francisco.”
How Marketers Are Measuring Customer Engagement (January 29, 2016)
eMarketer: “More than a third of respondents said that revenue metrics, like customer lifetime value, revenues per customer and overall revenue increases, were the primary type of metric they used to measure consumer engagement.”
Watchdog Group Works to Improve Local Media Audience Research (January 28, 2016)
BIA/Kelsey: “If you don’t know much about the Council for Research Excellence (CRE), this is a group that deserves both more attention and support from players in the Local Commerce Universe.”
Cord Cutting & Second-Screen Activity Continue To Rise: CTA (January 28, 2016)
Twice: “More consumers are dropping traditional pay-TV subscriptions, and half of online consumers using such devices as smartphones and tablets to augment what they see on TV.”
Search: Why Marketers Should Rethink The Definition (January 28, 2016)
MediaPost: “Rethinking search requires thinking about how the technology will become the platform and not the media.”
Hundreds Of Local Movie Theaters Will Soon Become Beacon Hot Spots (January 28, 2016)
Marketing Land: “Beacon network Mobiquity and theater advertiser Screenvision team up to bring mobile marketing to U.S. moviegoers.”
