Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Data: 47.3% of U.S. SMB Websites Not Mobile-Ready (January 20, 2016)
LSA Insider: “According to BuzzBoard data, 47.3% of all SMB websites across the US are not mobile ready. Other data sources show even larger numbers are unprepared.”
Which Channels Are Agency Executives and Senior Marketers Investing In? (January 20, 2016)
eMarketer: “Agency executives—more so than senior marketers—plan to increase spending on a variety of different formats in 2016, including digital, social and mobile.”
Prolific personalization pushes GoDaddy into marketing’s top tier (January 19, 2016)
VentureBeat: “GoDaddy from a focus on simple brand awareness to one that is personalization and data-driven, which is to say, people-driven.”
Omnichannel Is A Stupid Word — And A Necessity (January 19, 2016)
GeoMarketing: “Retailers have gradually come to understand that consumers don’t live their lives — or shop — in silos.”
With Google, Facebook And Nextdoor, What’s Next For Lead Generation? (January 19, 2016)
TechCrunch: “A number of lead-generation platforms have emerged over the past few years to help local service professionals (‘pros’) win more clients.”
Seven Digital Marketing Need-To-Knows For 2016 (January 19, 2016)
Forbes: “This New Year, the key to your success is in adapting to the issues and taking advantage of these possibilities before it’s too late.”
