Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Data: 63% Complete a Local Search Within 1 Hour (January 12, 2016)
LSA Insider: “A new YP survey found that most search tasks were initiated and completed by respondents relatively quickly — most in under an hour. According to the report 63% completed a local search within one hour.”
How Brick-and-Mortar Merchants Can Win at Local Search (January 12, 2016)
Street Fight: “Six experts in the local search industry describe their best strategies for brick-and-mortar merchants to ‘win’ local search.”
Predictions for mobile proximity and beacons in 2016 (January 12, 2016)
Mobile Marketer: “Mobile proximity is ready for its coming-of-age moment this year, thanks to a better understanding of technology, methodology and best practice from all parties involved.”
Legal Pitfalls Marketers Should Avoid in 2016 (January 12, 2016)
Ad Age: “False advertising lawsuits show no signs of abating. And as regulation of digital, social and mobile advertising becomes increasingly restrictive, marketers are going to find it harder to balance their marketing objectives with new legal guidelines.”
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future (January 11, 2016)
Ad Age: “The most pressing issue of 2016 will be how to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant.”
Yahoo Now Appears Headed Toward A Sale Of The Company (January 11, 2016)
Marketing Land: “Growing list of internal and external challenges confront the company.”
