Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
24 Expert Predictions for Local Marketing in 2016 (January 4, 2016)
LSA Insider: “LSA received 24 interesting predictions from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.”
10 Ways To Simplify Your Local Marketing Strategy In 2016 (January 4, 2016)
Search Engine Land: “For the local business, instead of being a jack of all trades, doing a few things well may be more productive.”
Buying into online shopping (January 4, 2016)
The Post and Courier: “This year marks perhaps the clearest indication yet that shopping patterns are shifting, and stores without strong web presence and the infrastructure to efficiently accommodate online sales will have to adapt quickly to keep up.”
Why Internet Users Abandon Digital Videos (January 4, 2016)
eMarketer: “26.7% of internet users said that if there was an ad before the video and they couldn’t skip it, then they would abandon that video.”
Foursquare has an amazing ‘superpower’ called Pilgrim that could finally let it take over your phone (January 1, 2016)
Business Insider: “I didn’t tell Foursquare that I had sat down for dinner at a pizza place I’d never been to before, but the app knew anyway.”
Nextdoor, the $1.1 billion social network for neighbors, is finally expanding overseas (December 30, 2015)
Business Insider: “The company has been testing the social network in the Netherlands.”
PayPal, Bank Apps Lead In-Store Mobile Payment Preferences: Report (December 29, 2015)
PaymentSource: “43% of respondents have used a mobile device to make a purchase inside a retail store. That’s up from 36% one year ago.”
The IAB Is ‘Concerned’ About The FTC’s New Native Advertising Rules, but Publishers Play It Cool (December 29, 2015)
AdAge: “The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission’s new guidelines for native advertising, but the publishers staking so much on selling native ads are yet to show much concern.”
Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (December 29, 2015)
Adweek: “Medialets is plugging its ad-targeting technology into Millward Brown Digital’s (also owned by WPP) brand-lift studies. After serving a mobile ad, advertisers can run a study to find out if people remember it.”
US Ad Spend Trends, by Medium, in Q3 2015 (December 22, 2015)
Marketing Charts: “Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types monitored saw a dip in spending year-over-year.”
