Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

Consumers Want Personalized Messages, Marketers Not Delivering (December 18, 2015)
LSA Insider: “While 66% of marketers think that they are doing an excellent or very good job at personalizing marketing messages, only 31% of consumers report that companies are consistently doing so.”

For Small Businesses, the Tide Is Turning (December 18, 2015)
Street Fight: “In a recent survey, SMBs indicated a slightly more optimistic outlook about the future — the economy in general and their finances and profitability in particular.”

hibu Named a Bing Ads Elite SMB Partner (December 18, 2015)
Press Release: “hibu Inc., a leading provider of digital marketing solutions for small-and medium-sized businesses, announced today that it has been named a Bing Ads Elite SMB Partner.”

5 Predictions For Mobile SEO In 2016 (December 17, 2015)
Marketing Land: “As mobile search continues to evolve, columnist Bryson Meunier lays out what you should expect in the coming year to stay a step ahead of the competition.”

Holiday Wish List for SMBs (December 17, 2015)
BIA/Kelsey: “Here are the products and services small and medium businesses are most interested in adding to their marketing activities for 2016.”