Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
5 Local SEO Metrics to Get Right in 2016 (December 10, 2015)
LSA Insider: “Here is what you really need to know about local SEO metrics to analyze marketing efforts in 2016.”
Americans Cutting the Cable TV Cord at Increasing Pace (December 10, 2015)
eMarketer: “In 2015, 4.9 million US households will unsubscribe from traditional pay TV services, a jump of 10.9% over last year.”
Report: Brand Activity, Engagement Growing on Instagram (December 9, 2015)
AdWeek (SocialTimes): “Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity.”
Shoppers Think Local At The Holidays — And SMBs Can Reap The Benefits (December 9, 2015)
GeoMarketing: “Roughly 61 percent of consumers do all of their holiday shopping within 10 miles of where they live — presenting a significant opportunity for local SMBs who manage their social and SEO strategies effectively.”
Harry & David focuses on mobile search to drive local sales (December 9, 2015)
Mobile Commerce Daily: “Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.”
