Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Boom: Facebook Finally Launches Local Search (December 15, 2015)
LSA Insider: “For several years there has been speculation around when Facebook would deliver a true local search experience and it appears this has finally happened.”
Nuance wants to build the power of Siri into every app (December 15, 2015)
The Verge: “Nuance is the company behind the language detection software that powers Samsung’s S Voice and, supposedly, Siri as well. It’s now opening up that technology to all developers — big and small — allowing them to bake it into their apps.”
Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation (December 14, 2015)
Search Engine Land: “Google has updated Maps on iOS so that its features are more in line with its Android sibling.”
Membo Is The Yik Yak For Trendy Local Discovery (December 14, 2015)
Tech Crunch: “Membo is a bit of a fusion between neighborhood social networking apps like Nextdoor and local discussion apps like Yik Yak, letting users chat about their latest favorite bars and restaurants.”
37% Admit To Deleting Email Promotions Before Reading Them (December 14, 2015)
MediaPost: “Personalization has been the email marketing buzz term of 2015 and will likely take an even larger role in the contextual marketing realm next year.”
