Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
All-Star Judging Panel for 2016 Ad-to-Action Awards (December 8, 2015)
LSA Insider: “Judges for the 2016 Ad-to-Action Awards includes a diverse panel of industry leaders, experts and analysts from across the “local” space, responsible for evaluating entries and selecting winners.”
Is Facebook Becoming a CRM Platform for SMBs? (December 8, 2015)
LSA Insider: “In its quest to become an all-encompassing marketing solution for local businesses, Facebook announced a number of new tools and messaging features for Pages.”
The Demographic Composition of US Media Audiences (December 8, 2015)
Marketing Charts: “While there is a strong skew towards youth for the online TV and internet radio audiences, magazine and newspaper website visitors tend to be more in the middle-aged brackets.”
Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’ (December 8, 2015)
Street Fight: “The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers.”
Foursquare CEO Crowley: “We Do Location Better Than Anybody Else” (December 7, 2015)
Search Engine Land: “Company has evolved from a social ‘check-in’ app to a location intelligence platform for enterprises.”
The Smartphone Is Eating the Television, Nielsen Admits (December 7, 2015)
Fortune: “A new study of media and attention by Nielsen Co. confirms what has now become conventional wisdom: Smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic.”
