Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Small Business Saturday & the State of SMB Marketing (November 24, 2015)
LSA Insider: “The initiative has helped drive the ‘support local’ mentality among consumers, but for the business owners, building local awareness requires more than just a desire to shop locally.”
Most Digital Shoppers See Well Targeted Ads (November 24, 2015)
eMarketer: “More than three in five US digital shoppers (62%) believe digital ads are generally well targeted to their interests.”
Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data (November 24, 2015)
Marketing Land: “Google showcases the ability to connect online and offline store visits.”
Beacons to Shine a Light on Consumers’ Murky Path to Purchase (November 24, 2015)
Street Fight: “With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.”
Video Streaming Shakes Up Small-Business Owners (November 24, 2015)
eMarketer: “More than half of US small-business professionals said video streaming was one the trends that will have the greatest effect on how they market their business in the next two to three years.”
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO (November 23, 2015)
Search Engine Land: “If your company has a physical presence (aka a headquarters or sales office), then we strongly urge you to shift your focus from ‘national’ SEO to ‘local’ SEO.”
