Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
How to Rock Local Search for a Client Adding a New Business Location (November 20, 2015)
LSA Insider: “The addition of another location for a business creates a unique set of challenges and considerations.”
Townsquared Raises $5.3M To Expand A Nextdoor-Like Experience For Local Retail, Small Businesses (November 19, 2015)
Tech Crunch: “Townsquared, a Nextdoor-like platform for local business owners to connect and share resources, has raised $5.26 million from Floodgate and August Capital and are launching an iOS app today.”
Traditional Media Still Popular with SMBs (November 19, 2015)
BIA/Kelsey: “Four of the top 10 media used by SMBs are so-called traditional media: direct mail, print yellow pages, newspapers, and community sponsorships.”
xAd And Oxfam Use Location Data To Help Raise Money For Poverty Stricken Communities (November 19, 2015)
GeoMarketing: “This holiday season xAd will be turning their location data expertise to help Oxfam America target consumers who are in prime position to donate to a worthy cause.”
Google just scored a huge win for its mobile search (November 18, 2015)
Business Insider: “Google has recruited a select group of apps to allow all of their content to be searchable and ‘streamable’ when people Google something on their smartphone.”
Will Google’s New ‘App Streaming’ Kill App Downloads? (November 18, 2015)
Screenwerk: “App streaming promises to deliver the content and functionality of apps via search results without the need to actually have the app on the phone.”
Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost (November 18, 2015)
Search Engine Land: “Retailers can now highlight specific products or brands in auto-complete or at the top of search results.”
