Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Face-to-Face Selling Is Still Effective (October 15, 2015)
MediaPost: “Real data proves that in-person meetings are the most important part of a customer’s buying experience.”
Digital to Account for 40% of Out-of-Home Ad Spending in 2015 (October 15, 2015)
eMarketer: “Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.”
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV (October 15, 2015)
Marketing Land: “Companies bring digital analytics and optimization to traditional TV advertising.”
SMBs Prefer DIY When Purchasing Digital Advertising (October 14, 2015)
BIA/Kelsey: “SMBs prefer DIY because they believe it’s convenient and saves money, which SMBs ranked as the top two DIY motivators in the LCM survey.”
Viewpoints – Making Sense of the Local Marketplace (October 14, 2015)
YP Blog: “Watching YP throughout its evolution – growing into the local marketing solutions powerhouse we all know it as today – the company has repositioned itself to tackle the complexity of the SMB marketplace.”
94% Of Marketers Use Facebook, But Only 66% Rate It Effective (October 14, 2015)
Marketing Land: “Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content.”
Square, the Mobile Payments Company, Discloses I.P.O. Plans (October 14, 2015)
NY Times: “One of the companies Mr. Dorsey runs, Square, the mobile payments start-up, made its initial public offering prospectus public, indicating it is close to a road show to sell stock to investors.”
GeoMinds: When It Comes To Location-Based Advertising, Real-Time Is The Right Time (October 14, 2015)
GeoMarketing: “With 82 percent of smartphone users browsing and shopping via their mobile devices according to research by retailer DirectBuy, real-time technology is crucial to the mobile experience.”
How Do Your Calls Rate? Telmetrics Explores (October 1, 2015)
Marketing Land: “Lead scoring can be tricky, but it’s essential that marketers gain insight into ad-driven phone calls.”
