Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
How Small Businesses Can Maximize Their Impact Using Mobile Location Data (September 21, 2015)
LSA Insider: “Small businesses stand to gain a lot by the smart adoption and use of mobile data. But in order for it to have a real impact, here’s what they need to know.”
Why chat messaging apps are a location-based alternative to geofencing (September 21, 2015)
Mobile Marketer: “Chat messaging apps represent a unique and increasingly popular tool for hyperlocal marketing – without relying on separate geofencing capabilities.”
Nearly Two in Three Millennials Block Ads (September 21, 2015)
eMarketer: “Research suggests that a solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.”
How Will Facebook and LinkedIn Respond to the Rise of Local Networks Nextdoor and Alignable? (September 21, 2015)
LSA Insider: “Competition in the small business digital networking landscape is growing.”
Why Engagement on Twitter Autoplay Ads Is So High (September 18, 2015)
Adweek: “Recently, Twitter introduced autoplay video ads, which is quickly becoming the most powerful way to advertise on the network.”
Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit (September 18, 2015)
Marketing Land: “Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting.”
