Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Here’s Why Billions of Co-Op Ad Dollars Go Unused Each Year (August 18, 2015)
LSA Insider: “According to a new Borrell Associates study which surveyed local advertisers, the lack of co-op advertising participation is due to the hassle of utilizing these funds.”
7 Ways For SMBs to Maximize the Benefits of Online Scheduling (August 18, 2015)
Street Fight: “Here are seven examples of ways that merchants can maximize the benefits of online booking tools.”
Where Do Digital Buyers Start Their Online Shopping Journey? (August 18, 2015)
eMarketer: “Asked in July 2015 where they began their online shopping journey, nearly two-thirds of digital buyers in the US said they started with marketplaces like eBay, Amazon or Etsy, where they could search through a wide variety of goods from various sellers.”
DialogTech Webinar: The New Mobile Rules for Search and Social (August 18, 2015)
LSA Insider: “Join mobile marketing experts from DialogTech as they present new data-driven strategies for driving more clicks, calls, and sales from Google, Bing, Facebook, Twitter, and more.”
What’s Trending This Year? An Overview of The 2015 Internet Trends Report [INFOGRAPHIC] (August 17, 2015)
Search Engine Journal: “Based on Mary Meeker’s annual Internet Trends Report, here are the top five trends this year and how they relate to digital marketing, digital presence management, and local search for business owners and brands.”
