Daily News: Why Billions in Co-Op Funds Go Unused, Ways for SMBs to Utilize Online Scheduling
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Here’s Why Billions of Co-Op Ad Dollars Go Unused Each Year (August 18, 2015) LSA Insider: “According to a new Borrell Associates study which surveyed local advertisers, the lack of co-op advertising participation is due to the hassle of […]
Webinar: The New Mobile Rules for Search and Social
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation next Thursday, August 27 from 2:00 pm – 3:00 pm ET. Over 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new strategies around attribution and optimization you should […]
Here’s Why Billions of Co-Op Ad Dollars Go Unused Each Year
Co-op advertising is an agreement between a manufacturer and a retailer to share advertising costs, while creating brand name awareness. According to a new study by Borrell Associates (sponsored by Netsertive), co-op advertising programs in North America will total $36 billion this year and around $14 billion of that will be left unused. Which brings […]