Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
INFOGRAPHIC: The Complex SMB Marketing Ecosystem (August 24, 2015)
Street Fight: “Put yourself in the shoes of a small or medium-sized business owner (SMB). In addition to their operational demands, they must also navigate the complex new world of digital marketing.”
In-Store Personalized Digital Display Pushes Purchases (August 24, 2015)
eMarketer: “In April 2015 research by Google and TNS, 55% of US internet users said they became aware of products on the internet via websites and apps, vs. 38% who cited the store.”
125bn Digital Purchases a Year by 2018 (August 24, 2015)
Mobile Marketing Magazine: “The number of purchases made via mobiles, tablets, desktops and other connected devices is likely to reach 125bn annually by 2018, up over 60 per cent on this year’s total as digital commerce becomes more and more central to everyday life.”
Instagram Ads Tops Facebook’s for Click-Through Rate (August 21, 2015)
Direct Marketing News: “Instagram’s click-through rate for August thus far is 1.50%, almost double that of Facebook, its parent company.”
Autos Boost Digital Spend, Grow Site Buys (August 21, 2015)
MediaPost: “The six leading auto companies by volume have increased their online advertising activities since January, according to MediaRadar, a New York-based advertising sales consultancy.”
Analytics Provider Gravy Expands ‘Local Insights’ Location Platform (August 21, 2015)
GeoMarketing: “Mobile data and analytics provider Gravy has updated its “local insights” platform, Gravy GOLD, with the goal of using contextual location to provide brands and publisher partners with better insight into present and future consumer behavior.”
