Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Stat: 44% of Consumers Utilize Online Video on Path to Purchase (August 12, 2015)
LSA Insider: “Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions.”
xAd: 80 Percent of Marketers Use Location Targeting (August 11, 2015)
BIA/Kelsey: “Location targeting has reached mass adoption among U.S. advertisers, but lack of attribution metrics still holds some back.”
Legislation in Illinois Seeks to Regulate Use of Geo-Location, Search History Data (August 11, 2015)
LSA Insider: “The Illinois legislature recently passed SB 1833, a data breach bill. It amends the state’s existing law to include marketing information, such as geo-location and search history, in the definition of personal information.”
Google kicks off effort to put local small businesses online before the Super Bowl (August 11, 2015)
BizJournals: “Arjan Dijk, Google vice president of marketing, helped kick-off a new Google initiative assisting local business owners establish a web presence before the big game at the YouTube headquarters in San Bruno on Monday.”
Survey: 71 Percent Browse Retail Apps Before Buying In-Stores (August 11, 2015)
Marketing Land: “Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the ‘omnichannel’ rhetoric to the contrary.”
Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin (August 10, 2015)
Marketing Land: “As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.”
How SMBs Feel Tech Vendors Can Improve the Buying Experience (August 10, 2015)
Marketing Charts: “For both small and medium-sized businesses, the provision of a consistent cross-channel experience and clear articulation of how the solution helps improve specific business goals are the leading ways in which tech vendors can improve the purchasing experience.”
Google Maps Moves From The Street Outside To Interior Store Aisles (August 10, 2015)
GeoMarketing: “Google Maps has been providing more than just roadmaps — it’s moving into mapping indoor locations as well.”
Square’s Email Program Helps Small Businesses Bring in $1M (August 7, 2015)
Direct Marketing News: “Mobile payment company Square recently launched an email marketing pilot program that included 1,000 small business owners and the program generated about $1million in sales across these companies in a few months.”
