Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Who Will Grab a Share of the Coming $9 Billion Local Video Market? (August 6, 2015)
LSA Insider: “To put it plainly, the online video opportunity is worth billions of dollars. Yet there are some challenges that need to be addressed before that opportunity can be fully realized.”
Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement (August 6, 2015)
LSA Insider: “In this webinar, you’ll learn how leading retailers can take shoppers to their door and to the shelf with location optimized product data, and see case studies on retailers that are doing it today.”
Mobile Location-Based Ads Must Hit Audience Spot On (August 6, 2015)
eMarketer: “Eight in 10 marketers worldwide use location targeting for mobile advertising, and responses indicate such campaigns are about more than location.”
Prompt.ly Launches App to Help ‘Solopreneurs’ Manage Their (Very) Small Businesses (August 6, 2015)
Street Fight: “Prompt.ly, a platform providing scheduling, invoicing, payments and promotions, recently launched a mobile app that helps very small business owners easily manage their businesses on their phone.”
Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results (August 6, 2015)
Search Engine Land: “While there has been some dispute and apparent variation in the impact of Mobilegeddon on different market segments, it’s beyond question that non-mobile-friendly sites in general are being negatively affected.”
SMBs That Use Video Have Aggressive Plans for Media Ad Spending (August 5, 2015)
BIA/Kelsey: “SMBs that use video for advertising and promotion (Video SMBs) have more aggressive plans for media spending over the next 12 months than those that do not use video.”
Facebook Users Can Now Send Private Messages To Businesses Via Local Ads (August 5, 2015)
GeoMarketing: “Facebook will now allow users to send a private message to a brand or business’ Place Page directly from the brand’s display ads.”
