Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Seizing a Piece of the $9B Local Video Opportunity (Webinar: August 4) (August 3, 2015)
Sreenwerk: “Various forecasts argue that digital video will drive billions in ad revenues over the next few years. Is the local/SMB space expected to follow this trajectory? The answer is yes.”
Yelp’s Conclusion: Brand Ads Don’t Resonate With Intent-Driven Audiences Looking For SMBs (August 2, 2015)
GeoMarketing: “Yelp is strictly an ‘intent-driven’ site so shifting away from general ads meant to divert Yelp visitors’ attention and intention is more likely to produce the revenue that investors are looking for.”
Email vs. Social Media Marketing: Which is Better? (Infographic) (July 31, 2015)
SocialTimes: “An infographic from ReachMail shows just how well social and email marketing can work together.”
Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually (July 31, 2015)
Marketing Land: “A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile ‘click-to-call commerce’ is worth more than $1 trillion today.”
Yahoo Snags Social Commerce Site Polyvore (July 31, 2015)
Wired: “Yahoo gets to absorb an active community of over 20 million monthly unique visitors, and the purchase of Polyvore also strengthens the company’s commerce strategy.”
