Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
5 Video Stats & Why Local Media Should Care (July 1, 2015)
LSA Insider: “When it comes to video, in addition to helping legacy media companies diversify ad offerings and generate more digital revenue, there is an equally powerful opportunity to satisfy consumer demand for video content.”
Marketers Shaky About Right Media Mix (July 1, 2015)
eMarketer: “25% of brand marketers polled by Millward Brown were confident that they had an optimal marketing media mix; about half of media and agency respondents said the same.”
Gale Force: ‘Reputation Inextricably Tied to Online Presence, Ranking’ (July 1, 2015)
LSA Insider: “Because people are more likely to leave a negative review than a positive one, businesses need to have a way to level the playing field.”
Partnering for SMB Marketing Services: A Conversation with WordStream (June 30, 2015)
BIA/Kelsey: “Two well-known players in SMB marketing services today announced a partnership to integrate their platforms to provide end-to-end customer acquisition/retention services for SMBs.”
The Story of Localized Marketing – Part I (June 30, 2015)
Huffington Post: “It’s late 2009 and the tech blogs are buzzing about the promise of geolocation — about the idea that location-aware mobile devices will revolutionize how consumers and brands interact in the physical world…”
Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones (June 30, 2015)
Marketing Land: “After announcing e-commerce plans earlier this month, Pinterest launched its buyable Pins today on iPhones and iPads, making it possible for iOS users in the U.S. to purchase products straight from the site.”
Is Local Directory Traffic On The Rise Again? (June 30, 2015)
Search Engine Land: “In the last two months, the aggregate traffic to directories appears to have bounced and is climbing again.”
Facebook Tests Charging for Video Ads After Playing for 10 Seconds (June 30, 2015)
AdAge: “Since Facebook charges the brands once an ad comes into view — but not necessarily once it starts playing — the advertiser may be paying for ads that people didn’t actually watch.”
