Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Restaurant Search Sites See 30% Growth in Smartphone Audience (July 20, 2015)
LSA Insider: “The restaurant category has long been a major beneficiary of online search and new, related data shows that restaurant local search sites are growing mobile audiences at a significant rate.”
Why Retailers Must Optimize Mobile Sites (July 20, 2015)
eMarketer: “According to Criteo data, among US digital retailers that had a mobile-optimized website, mcommerce accounted for 31% of ecommerce transactions during Q2 2015.”
5 Ways To Use What Consumers Want To Boost Local SEO Strategy (July 20, 2015)
Search Engine Land: “Local businesses have unique competitive advantages over larger brands, and columnist Wesley Young analyzes a study by Yodle to find ways to leverage them into an effective search strategy.”
Yahoo Files for Alibaba Spinoff, Though Tax Issues Linger (July 17, 2015)
New York Times: “Yahoo filed formal documents late Friday to spin off its 15 percent stake in Alibaba, the Chinese e-commerce giant, in the fourth quarter of this year.”
Google Hires Tech Team From Homejoy, Readies Leap Into Home Services Market (July 17, 2015)
Re/code: “The search giant is scooping up the technical team behind Homejoy, the startup that connected online users with professional cleaners.”
Google Shows More Local Business Results than Bing or Yahoo (July 16, 2015)
WebProNews: “According to a new report from local search marketing company BrightLocal, Google is more generous to local businesses than other search engines.”
