Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Local: Online Video’s Next Frontier (July 30, 2015)
LSA Insider: “Billions of dollars are shifting, as online video becomes one of the fastest growing forms of digital media and the local/SMB space is helping drive this shift.”

Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (July 30, 2015)
Search Engine Land: “Google’s anticipated program to promote local service providers in search ads is coming out of the woodwork. The company has confirmed a beta test for the program just launched in the San Francisco market.”

Emotion in Ads: Does Sentiment Sell? (July 30, 2015)
ClickZ: “Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment.”

Majority of Facebook’s $3.8 Billion in Q2 Ad Revenue from SMBs (July 29, 2015)
LSA Insider: “Facebook just announced its Q2 2015 earnings. Total revenues were $4.04 billion. Of that just over 94% were generated by advertising.”

Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing (July 29, 2015)
GeoMarketing: “63 percent of U.S. consumers find it ‘cool,’ not ‘creepy,’ when location-based services identify relevant items and stores when conducting searches for same.”

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report (July 29, 2015)
Wall Street Journal: “Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”

Placed lets brands see where and how much consumers buy (July 29, 2015)
Ad Age: “Costco shoppers spend 149% more per visit than at the average retailer, and dollar store shoppers are around 30% more likely to make a purchase than when visiting other retailers.”