Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features (July 2, 2015)
Marketing Land: “The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called ‘Smart Stream.’ It’s a personally relevant and context-aware content feed throughout the day.”
Mobile Ad Responses, by Age Group (July 1, 2015)
Marketing Charts: “Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to mobile ads in a variety of ways.”
Social Data Boosts Brands, Even If Marketers Ignore It (July 1, 2015)
ClickZ: “While 39 percent of of marketing executives say that social media data isn’t useful, some industry insiders believe that social media is the best way to measure campaign success.”
Twitter Brings Ad Campaign Management To iOS & Android Apps (July 1, 2015)
Marketing Land: “Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go.”
ROI On Video Rises — Targeting Aids Performance (July 1, 2015)
MediaPost: “Agencies are enjoying the results they’re getting with their online video ad spend, especially when it comes to targeted placements.”
CBS launches site to help small businesses (July 1, 2015)
Crain’s New York: “On Wednesday, CBS launched Small Business Pulse, a website that will give small businesses a helping hand.”
Marchex Renews YP Deal For Now (July 1, 2015)
MediaPost: “Marchex filed an 8-K this week with the Securities and Exchange Commission to update its status with YP, a spinoff from AT&T.”
