Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Webinar: How Will the Digital Video Boom Impact Local? (July 29, 2015)
LSA Insider: “What are the critical factors that local marketers, agencies and publishers need to understand about digital video going local? Join us for an in-depth look at the local video market opportunity.”
Bing Rolls Out Native Ads with Search Intent (July 29, 2015)
LSA Insider: “The native ads are available on the same platform as Bing Ads and use the same advertiser interface and much of the same targeting as the search ads.”
Data: Who’s Searching This Week and for What Kind of Business? (July 28, 2015)
LSA Insider: “Lifestyle is by far the most sought after vertical with 46% of respondents saying they have searched for businesses in this category in the past week.”
Financial Services SMBs Use a Mix of Social, Digital and Traditional Media (July 28, 2015)
BIA/Kelsey: “The most popular media used by Financial Services SMBs were a Facebook Page (47 percent), LinkedIn (43 percent) and a website (35 percent).”
L’Oréal Paris Amps Up Brand Awareness With New Kenshoo Partnership (July 28, 2015)
B&T: “Beauty brand L’Oréal Paris has partnered with digital agency Lion & Lion and agile marketing software Kenshoo to boost its digital marketing strategy and brand awareness efforts by implementing an integrated social advertising program on Facebook.”
Google Now Featuring a Location’s Popular Hours on Mobile Devices (July 28, 2015)
Blumenthals: “Google just announced a new feature on mobile browsers, a chart showing the hours that a given business is popular.”
Yelp: Display Advertising Will Be ‘Discontinued’ by End of Year (July 28, 2015)
Ad Age: “Yelp will instead increase its efforts toward selling native and local advertising products. At the same time it’s investing in its own marketing efforts.”
Being ‘Top Of Search’ Means Phone Calls — And Sales — Says Search Influence (July 28, 2015)
GeoMarketing: “The mission of Search Influence is the same as it’s always been. Regardless of our growth, we’re simply focused foremost on helping businesses succeed online.”
Buy Online, Pick Up In-Store Delivers Savings, Speed (July 28, 2015)
eMarketer: “Demand for buy online, pick up in-store is growing, and recent research suggests consumers are drawn to this purchasing option in order to save a few dollars or get their hands on purchases earlier.”
Local Businesses Squeezed Out Of Organic Search By Larger Websites (July 27, 2015)
Search Engine Land: “A recent BrightLocal study measured how much page-one real estate the three major search engines are giving to local businesses for various types of search queries.”
Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy (July 27, 2015)
Marketing Land: “Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd.”
Local Ad Sales Help Lift Pandora Revenues By 30.5 Percent In Q2 (July 27, 2015)
GeoMarketing: “The company reported a 30.5 percent revenue increase from ad sales in Q2, with spending on local ads leading the way.”
