Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Next Year Will Be The ‘Year Of’ Mobile: For Video, Anyway (July 31, 2015)
MediaPost: “According to new estimates released this morning by Publicis’ ZenithOptimedia unit, next year will be the year that more people watch video on a mobile device than a non-mobile device.”
The Missing Link Between Shopper Marketing And E-Commerce (July 30, 2015)
Marketing Land: “Combining the insights of e-commerce and traditional shopper marketing can bolster a brand’s market share.”
A Fragile Moment for Big Media (July 30, 2015)
Re/code: “Little by little, major publishers are losing their power in a world that’s allowing individuals to generate a lot more revenue from their own content — with no middleman.”
As Neustar Faces Loss Of Its Big Government Contract, CEO Hook Says Marketing Services Won’t Be Affected (July 30, 2015)
AdExchanger: “Neustar is banking on growth in its marketing services division, the primary point of conversation during its Q2 2015 earnings call.”
Wearables To Account For 20 Percent Of All Mobile Transactions By 2020 (July 30, 2015)
GeoMarketing: “By 2020, wearable transactions will account for about twenty percent of all mobile transactions and one percent of all cashless payments in retail, according to a Tractica report.”
400+ Million Beacons Projected to be Shipped (July 30, 2015)
MediaPost: “Within five years, beacon shipments will easily top 400 million, according to ABI Research.”
