Facebook is the largest social media site in the world, right? Not so fast.
In 2014, YouTube surpassed Facebook in unique visits to become the number one social site in the world. YouTube is, without any close second, the undisputed king of the online video world — and video rules the Internet.
Video is so dominant, in fact, that about one-third of all online activity is related to videos. There are a billion YouTube users, and people watch hundreds of millions of hours of video on the site every single day. 300 hours of video are uploaded to YouTube every minute.
YouTube Rankings: Just as Important as Search Engine Rankings
It is important to achieve strong YouTube rankings for the same reason it is important to achieve strong search rankings on Google. Good rankings can dramatically increase customer numbers, sales and profits when people search terms that are related to your product, business or service. Strong video content dramatically increases the chances that people will visit your site, and that they will understand your product or service when they get there.
It is possible to quickly and greatly improve your YouTube rankings, even with very difficult keywords in crowded industries. But if you want to be competitive, you have to have a video marketing plan. You have to know the five golden rules, you have to understand YouTube’s relationship with other social media sites, you have to have an SEO strategy designed just for YouTube and you have to supplement it all with some hacks that give you an edge and allow you to cut a few corners.
Don’t Procrastinate — the Time to Worry About Rankings was Yesterday
You can’t afford to wait. The number of hours of video people watch on YouTube grows at a rate of 50 percent year over year. You, your brand and your business get pushed back farther and farther into search oblivion with every day you wait to improve your YouTube rankings.
A good place to start is with this infographic, which will tell you everything you need to know about boosting your rankings. If you’ve come this far, you realize how important it is to develop a plan. Now all you have to do is get started!
