Daily News: YP CEO Talks Separation of Print & Digital, Groupon Has New Apple Watch App

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

YP CEO Discusses Decision to Separate Digital & Print Businesses (June 25, 2015)
LSA Insider: “Given the many operational differences between the two sides of the house, the separation allows for an increased focus on both pieces of the business.”

The Ultimate ‘Native App’ is Voice: A Conversation with DialogTech (June 24, 2015)
BIA/Kelsey: “CEO Irv Shapiro believes that calls are still the currency of business, marketing and commerce and BIA/Kelsey data support this.”

Groupon’s New Apple Watch App Alerts You To Nearby Deals, Lets You Buy From Your Wrist (June 24, 2015)
TechCrunch: “Like many Watch apps, Groupon’s takes advantage of its ability to tap into a user’s location by way of their connected iPhone, then it uses this awareness to alert you to deals available near you.”

SMBs’ Planned Digital Services Purchases (June 24, 2015)
Marketing Charts: “More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study’s results.”

DialogTech Launches First End-to-End Marketing Solution for Measuring and Optimizing Customer Acquisition From Mobile Click-to-Call (June 24, 2015)
Press Release: “DialogTech today launched DialogTech for Mobile Marketing, the first and only comprehensive marketing solution for tracking, controlling and optimizing revenue-generating inbound phone calls from mobile advertising.”

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