Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Here is a roundup of the articles featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
