LSA Webinar Series
How Location-Based Strategies are Driving Business Results
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is
Members
Webinar: Bridging the Physical & Digital Worlds with Mobile
Please join LSA and Sonata for an exclusive webinar presentation next Thursday, May 28 from 2:00 pm – 3:00 pm ET. Advancements in technology have lowered
Annual Conference
LSA15: The Future is Beaconing
Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution. Lara Mehanna of
local media
Sonata Targets Socio-Demographic Groups to Improve Ad Relevance
Sonata is a global geo-contextual, geo-behavioral advertising platform focused on delivering hyper-local awareness and results. We caught up with Lara Mehanna, GM US, VP sales
Advice Interactive
LSA Members in the News: UBL, Infogroup, WebPunch, Sonata, xAd
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured