Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition
Brick-and-mortar purchases still dominated consumer spending during the 2015 Thanksgiving weekend. But data released this week shows that e-commerce grew while in-store sales declined compared
