consumer behavior
Data: Internet Influence over In-Store Shopping Grows
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that
consumer behavior
Study: Promoted Pins on Pinterest Drive In-Store Sales
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
Ad-Builder
Acquisition Makes LSA One Stop Shop for Co-Op Advertising
A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition
Adobe
Data: E-Commerce Grew Thanksgiving Weekend, Brick & Mortar Sales Declined
Brick-and-mortar purchases still dominated consumer spending during the 2015 Thanksgiving weekend. But data released this week shows that e-commerce grew while in-store sales declined compared